28 Dec

UK buyers willing to pay for character

UK buyers willing to pay for character

UK homeowners are so keen to purchase a property with character that they are willing to pay more, according to a new survey.

Research conducted by Heatingoil.co.uk found buyers are tempted by a whole host of character features including wood burning stoves, AGA cookers and original fireplaces.

A total of 11 per cent of those involved in the survey admitted they would pay an average of £700 more for a home with a AGA fitted.

There was also strong support for properties with original floorings with nine per cent putting that on top of their wants list.

In addition, 49 per cent of people believe a character filled home allows them to express their personal style, while 29 per cent feel it makes their home more desirable.

“There was once a trend for ripping out features in old homes to make the way for dust free minimalism, but we are glad that people are falling in love again with character features,” said Angus Blundell, director of marketing at Heatingoil.co.uk.

“Many home owners now see character features as luxurious and are putting wood burning stoves, AGAs and roll top baths back in their homes. These are not only coveted home accessories but often sensible options in terms of energy. AGAs and wood burning stoves not only look great but they are brilliant for heating.”ADNFCR-1222-ID-801830488-ADNFCR

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