5 Jun

How to market a home for sale

How to market a home for sale

As a seller, it is important that you know the best way to offload a property. Ensuring that it looks great when someone comes to view it is one thing - but in the modern age, the goalposts have moved, and you need to know where and how to market your property to attract the right person.

Where?

In days gone by, it was enough to advertise your property in the window of the local estate agents, largely because this was where everyone would go to seek out somewhere new to live. 

Times change though, and people now make use of modern technology more than ever. To find your buyer, you need to be online, as this is now the first port of call for the vast majority of people who will be buying a house.

Make sure you are visible by using an estate agent with a decent website that knows how to promote your home, and make use of the internet in the first instance to find one that suits your needs.

How?

There are two key issues when it comes to the marketing of your house for sale online - buzz words and pictures.

With regards to the latter, there is no point in having a good position online for your marketing message if you are going to give a lack of information. 

A number of images will give someone a good overview of what they will potentially be getting before they come to pay it a visit, and it is key in their decision making. If you do not have enough pictures, subconsciously, buyers will think that you are trying to hide something about your house.

With buzzwords, it is all about promoting the strong points of what your property can offer its potential new resident. In the past, these will have been inclusive of proximity to a good school, transport links and shops, but again times change.

These days, buyers are looking for more high-spec changes that make the house a great place to live. Fancy bathrooms, underfloor heating and ceiling-mounted speakers are just a few of the key things you might want to consider mentioning if you have them.

It's all about promoting the best points of your home, and this is done by showcasing the luxuries within. Why? Because more and more buyers know they will be living in a new purchase for many years, so they want to know they will enjoy living there.

Overall, the most important thing is to remember that your advert for your house is a marketing message, and you need to appeal to your target market and give them what they want. This means moving with the times and ensuring that your promotional material - be it an online advert, the brochure or simply a viewing - caters for everything they want to know about the property.ADNFCR-1222-ID-801595139-ADNFCR

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