26 Jul

Homebuyers view ultra-fast broadband as essential

Homebuyers view ultra-fast broadband as essential

Buyers now regard an ultra-fast broadband connection as essential as running water and electricity, reveals new research.

According to the Berkley Group, those purchasing a new home expect a reliable and high-speed internet service from the moment they move in. Therefore, the home builder is set to ensure all of its large new housing developments make use of Fibre-to-the-Premises technology (FTTP) to appeal to potential residents.

"For new home buyers, high speed broadband has almost become a given now, it is like the power steering on a car, no one asks whether the car they’re buying has it anymore," said Berkeley’s chief executive, Rob Perrins.

"If we weren’t able to offer fibre, I think there would be the real prospect of some people walking away from property sales. It is definitely a factor in the decision-making process for people buying new homes," he explained.

Openreach are expected to make high-speed broadband avaialble to 12 million homes and businesses by the end of 2020 as demand for streaming services such as Netflix continues.ADNFCR-1222-ID-801838250-ADNFCR

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