27 May

HomeBuy Direct scheme 'good for property industry'

HomeBuy Direct scheme 'good for property industry'

The HomeBuy Direct scheme, which allows people to get on the property ladder through the method of joint ownership with their local council, has helped the housing industry in the south-east of England.

At least that is the view of Paula Carter, south-east regional sales manager for homebuilder Taylor Wimpey, who has claimed that the programme is enabling consumers to purchase property "when they didn't think they'd be able to".

It has proved most popular with first-time buyers and families living in rented accommodation, she added.

Moreover, the most sought-after properties have been the three-bedroom town houses provided by the initiative.

"[The HomeBuy Direct scheme] is proving extremely popular at the present time," Ms Carter explained.

According to the National Association of Estate Agents, confidence has returned among first-time buyers in recent months as prices have dropped and interest rates have hit record low levels.
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