17 Mar

Demand on the up for eco-homes

Demand on the up for eco-homes

Buyers are often willing to pay more for a home that is eco-friendly, claims new research.

A survey by housebuilder Redrow has discovered 82 per cent of prospective buyers are content with paying a higher price for a home with greener credentials.

Many of those involved in the study felt that lower energy bills were more important than having an outdoor space, parking or upgraded fittings and appliances.

It also emerged over 25 per cent were willing to pay more than a six per cent premium to secure a green property.

The research found 78 per cent of Brits felt buying an eco-home would have a long-term positive impact and many believed their family would approve of their decision to opt for a ecofriendly property.

“Our findings challenge the long claimed, but previously under researched, belief that there is limited customer demand for sustainable homes,” said Redrow Homes' sustainability manager Nicola Johansen.

She added: “As a responsible business, reducing the carbon footprint of our developments is a priority…This research helps us to fully appreciate what purchasers are looking for from their home.”ADNFCR-1222-ID-801814781-ADNFCR

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