17 Apr

Buyers 'persuaded by emotion'

Buyers 'persuaded by emotion'

While in some cases home buyers have a clear game plan in terms of the property they are looking to purchase, sometimes they are swayed by emotion, it has been claimed.

Normally, buyers consider elements such as the proximity of the house in relation to places of work and schools, stated Rightmove, but some get "emotionally attached" to places they would not normally opt for.

Away from the general buying rules, commercial director at the outfit Miles Shipside remarked, a "good impression" is a large factor.

"Quite often people say: I want to live in this location and I want a four-bed detached and they end up buying a three-bed bungalow somewhere completely different," he commented.

But in some cases, consumers form a greater image of their ideal home once they have been party to a number of viewings, he added.

In total, 54 per cent of first-time buyers stated in a survey from Yorkshire Bank that they would splash out a greater amount on a property if the area had some degree of community spirit.ADNFCR-1222-ID-18556402-ADNFCR

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