10 Nov

Branding of cities can help boost property market, says expert

Branding of cities can help boost property market, says expert

The way cities are marketed can help their property sectors by focusing attention on positive stories and good developments, it has been stated.

Director of destination consultancy Locum Consulting Malcolm Allan told the Waterfront Expo conference in Liverpool that creating a brand with which people wanted to associate - through factors such as success stories and favourite places - is a key factor in making a city a popular place to live in.

Noting that brands "communicate offers and trust" he explained: "Effectively it's about offering clarity of your vision for the place and for the types of activities and experiences you will get."

In September of this year research by Halifax found that house prices in Liverpool rose by 76 per cent in the five years after the city was awarded European Capital of Culture status for 2008.

This compared with a rise of 69 per cent for the north-west as a whole.
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