23 Jan

Appropriate pricing 'the key to sales success'

Appropriate pricing 'the key to sales success'

Appropriate pricing is the key to ensuring a house is sold in the current market, an expert has stated.

Business development director at property website Mouseprice Jonathan Upton commented: "A property marketed at the right price is going to generate far more interest than one which might be perceived as being overvalued."

Mr Upton noted that the early part of the year is the busiest time and that it is normal for demand to increase in the spring.

Realistic pricing could be beneficial for first-time buyers as it may help ensure they are not being asked to pay more for a home than is appropriate in the present market.

The latest Rightmove House Price Index revealed that asking prices have been falling.

This month the figure is £213,570, down 1.9 per cent from December and 7.3 per cent from January 2008.

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